WORLD CLASS SERVICE DEPARTMENT PERFORMANCE COACHING
FOR NEW CAR DEALERSHIPS
Three decades of fixed ops experience, turned into a system. Pick the path that fits your store and start this month.
PERFORMANCE COACHING
One-on-one coaching for your service leadership team, built around your store’s numbers and your market.
- Dedicated advisor assigned to your dealership
- Weekly accountability on ELR, CSI and retention
- On-site and remote engagements available
No cost, 30 minutes
SDR LIVE ACADEMY
Virtual service department training for your whole fixed ops team, live every month with a community behind it.
- Two live classes every month
- Bring real problems, solve them on the call
- Community of hundreds of fixed ops pros
Seats open now
PROFITS
Increase net profit hour by hour, without discounting the work.
PERFORMANCE
HIRING
CSI
Trusted By






OUR CLIENTS SEE DRAMATIC IMPROVEMENTS NO MATTER WHAT BRAND OF VEHICLE SERVICED.
Tired of inconsistent results with CSI, profitability, and/or hiring? Our clients enjoy measurable, scalable improvements in ALL of these areas, no matter their starting point.
We help dealers increase the value of their asset (dealership), help GMs transform their Service Departments, and help Service Managers make the profits match the hours put in.Â
Trusted by brands such as Checkered Flag Auto Group, Lithia, Penske, International and Morgan Auto Group – our ONLY job is getting YOU results.
fixed ops has NEVER been in a better position to scale.
We provide fixed operations training, service department coaching & dealership performance systems across the United States & Canada.
We take Dealership Owners, Fixed Ops Directors, Service Managers, General Managers and Service Advisors from REACTIVE to WEAPONIZED. We improve RO count, effective labor rate (ELR), customer retention, technician productivity, CSI and service lane profitability.
Our coaching programs include service advisor training, service manager coaching, BDC appointment process training, leadership development, profitability KPI coaching and onsite training designed to create stronger process accountability and measurable growth.
Hyundai Dealership's 3-Year Journey
Some things do get better with age.
Chris Collins Inc.
Net Profit Increase of 1066% in 3 Years.
- Year 1 Net (Mar-May): -$15,642
- Year 2 Net (Mar-May): $95,226
- Year 3 Net (Mar-May): $151,145
Total Net Profit Increase: $166,787
Percentage Increase: 1066%
PA Ford Dealership
Never Satisfied.
Chris Collins Inc.
Increased their December Net Profit by 138%.
- Year 1: $76,445
- Year 2: $87,135
- Year 3: $93,367
- Year 4: $182,191
Florida Kia Store
Chris Collins Inc.
900% Net Profit Increase in First 30 Days.
$81,543 Net Profit Swing in 60 Days.
- June Net Profit: -$7,743
- July Net Profit: $62,556
- August Net Profit: $73,800
Louisiana Honda Dealership
Chris Collins Inc.
86% Year Over Year Net Profit Growth.
- 3rd Quarter Year 1 Net Profit: $147,677
- 3rd Quarter Year 2 Net Profit: $274,590
Chevrolet Dealership
Chris Collins Inc.
The Service Department Net improved by 349% in 90 Days.
- May Service Department Net: -$22,452
- August Service Department Net: $55,961





we've brought unbelievable results and transformation to thousands of service departments over 3 decades.
Now, Are you ready to level up?
Change YOUR Service Departments into Net Profit Making Machines.

Increasing 
customer satisfaction

Increasing 
customer retention

skyrocketing 
your profits
SELF-MADE UNDERDOGS
We crave a challenge.
No one is going to hand us anything, nor are we entitled to anything.​
We are Hungry, Humble and Smart.
We are changing the world of business, TOGETHER.
WISH YOU HAD AN “INSTANT PROFITS” BUTTON?
It’s not quite that easy. It takes hard work to transform your business into a well-oiled, profitable machine. The good news is that we’ve put together everything you need to succeed, with customizable options so you can choose what’s best for your business.
DIY Instruction Manuals
Get our no-nonsense advice delivered directly to your door via our comprehensive books. When you follow the steps outlined in our books, the impact on your business will be like having your own personal genie in a bottle granting your wishes.
CONTENT HUB
Cars are lasting longer and needing fewer repairs. Curious about how to turn a profit in this changing environment? Our FREE training videos will help you revolutionize your business.
Unlock the Secrets to Maximizing Technician Efficiency & Shop Profits!
Are you struggling with technician turnover, underperforming bays, or leaving money on the table? It’s time to turn those challenges into profits—and it starts with this free resource!
This isn’t just another guide. It’s a roadmap to rethink your shop’s strategy, boost profits, and empower your techs.
Frequently Asked Questions
1. Does Chris Collins Inc require long-term contracts?
Cars are lasting longer and needing fewer repairs. Curious about how to turn a profit in this changing environment? Our FREE training videos will help you revolutionize your business.
2. How fast can dealerships see results from fixed ops coaching?
Some clients have seen measurable improvements within 60 days, including cases where Service Net was doubled in that timeframe.
3. What kind of ROI can I expect from fixed ops training?
Results vary by dealership and implementation, but documented client outcomes include returns as high as 47-to-1 ROI and profit increases of over 1000% within 3 years.
4. What's included in the Service Drive Revolution training?
It’s an accountability-focused, on-demand training program built for service departments — covering customer experience, customer retention, department performance, and profit/leadership execution, with no contracts required.
5. Do you work with single dealerships or dealership groups?
Both. Chris Collins Inc has worked with independent dealerships as well as multi-location groups such as Lithia, Penske, and Morgan Auto Group.
6. What training books has Chris Collins published?
Three: The Irreplaceable Service Manager, Millionaire Service Advisor, and Gamification: Playing for Profits — each focused on practical fixed ops accountability systems.
7. Who is the coaching designed for — service advisors, managers, or both?
The programs are built for service advisors, service managers, and fixed ops leaders, covering everything from frontline execution to department-wide profit leadership.