+Chris Collins – President
As General Manager of the number one selling BMW dealership in the Western Hemisphere, Chris Collins grew Crevier BMW to the eighth largest dealership in the United States in less than three years, from the previous position of 123rd, a growth of over 300 percent.
While acting as the general manager, Collins’ team broke records for all of BMW new car sales and was the number one selling single point BMW dealership in 2002, 2003, 2004, and 2005. Collins’ team also broke the sales record for all of BMW for certified pre-owned cars in 2004.
An impressive record for someone with somewhat humble beginnings… Chris started out washing cars as a porter for a VW/Audi store in Seattle. He was just a 17 year-old kid that had his sights on being the biggest, baddest rock and roll drummer in the world. His hair was long, really long, down past the middle of his back. He was a real standout washing cars in the rain in Seattle and yes it’s true…
He dropped out of high school to be a rock star! Seattle was the place to be back then. Pearl Jam, Sound Garden, Mudhoney…
Chris went from being a lot attendant to becoming a detail manager, then a service advisor. He was a natural, and after a while, the owners and other dealerships started noticing and asked him to train their service advisors.
And in no other industry could a kid like that go from washing cars to owning his own dealership, and that’s exactly what he did.
Now with over 18 years in the automotive operational industry, Chris specializes in building winning teams and increasing revenue and profitability at luxury car dealerships. Chris has been personally congratulated by BMW for heading the team that was the first to sell more than 3,000 new cars in a year. With the continuous growth, he planned, organized and oversaw a $45 million expansion. Along with that expansion, Chris looked for a way to reward his customers and found it in a coffee cup. He acquired the first ever non-corporate Dietrich’s Coffee House franchise in Southern California for the dealership as an added amenity for its customers.
His clients are up $3,219,364.00 year over year in C/P. On top of that, they’ve set a one-month record for year over year increases in customer pay labor of $222,235. One month! And that doesn’t include the additional parts sales gross.
In 2004, Collins helped raise $50,000 for BMW’s Drive for the Cure fundraiser that benefits the Susan G. Komen Breast Cancer Foundation. He also sat on the board of directors for Career Beginnings, a non profit organization for mentoring.
He has helped well over 25 independently owned dealerships. And every time the systems and approach he uses have worked. He lined everything up and then pulled the lever. Sales would increase and expenses would drop. It worked like magic.
Chris has helped a lot of dealerships increase their profits and totally dominate their market. He has created a niche as a coach working completely on commission with some of the best dealers in the country. His clients are basically paying for exclusivity of his “Secret Service Society”. In addition, so many people have been seeking his help that he is in the process of developing an online coaching site.
His clients are pretty happy, in fact really happy.
Clients include; BMW Concord, Brecht BMW, Bob Smith BMW, South Bay BMW, Puente Hills Toyota, Cal Star Mercedes, Pacific BMW, Nick Alexander BMW… Collins currently holds the record he set in 2001 for the largest year over year increase in C/P sales in the fixed operations of $1.5 million. He is directly responsible for that record and it has not been broken to this day. You may connect with his Google plus here: +Chris Collins
Nina Hormoz – Coach/Trainer
Nina started her career in the automotive industry as a technician after graduating from Universal Technical Institute and successfully completing the Mercedes-Benz ELITE manufacturer program. She went on to work at the largest dealership in the country, Longo Toyota, as a service advisor until 2008. She gained extensive knowledge and experience in sales and customer satisfaction and now has a passion for training service advisors to become high performers.
As a hobby she has been competitively road racing for the last 3 years, and also teaches as a high performance driving instructor for the National Automotive Sports Association.